Do you like beer? Do you live in Madison? Well, you’ve come to the right place. The beer/brew/microbrew scene here is so hot, it’s hard to keep track of it all. Just off the top of my head (not a definitive list, mind you) , we’ve got several to choose from:
And there’s more. Madison is home to a fistful of illustrious brewpubs and restaurants with vast beer menus from all over the states, and the world. A few noteworthy examples:
And we can’t forget that Madison is the host city of a premier national beer tasting event, The Great Taste of the Midwest, a ticket more rare than UW vs Ohio on the fifty yard line.
You might ask, what does this have to do with business, other than the brewing business?
The answer: the presence of brew pubs tracks very closely with a city’s economic heath, and is part and parcel of other livability amenities, such as a strong arts scene, good schools and transportation, and good jobs.
What comes first, the amenities or the good jobs? No one can say for sure, they seem to be intertwined. But when you’re talking Tech, it’s inconceivable to imagine thousands of young IT and STEM graduates migrating to a city where they could only buy Bud Light.
What got me started on this was a great read in the March 2016 Atlantic Magazine, by James Fallows, entitled “How America is Putting Itself Back Together”. Fallows spent two years in flyover country, backwater towns, in the rustbelt, the south, all the places that have been written off. And he describes a fascinating process of renaissance. His “Eleven Signs that a city Will Succeed” is a blueprint. (Microbrews come in at #11).
Livability.com has Madison ranked #3, sweet!! We already know the quality of life is good here. In reading Fallows, I mentally compared Madison’s current state to his list of “things to look for”, such as as a strong library system, the presence of a research facility, strong public leaders, a real downtown. There is nothing missing here. Momentum is building with startups gaining ground in this town.
My favorite beer, you might ask? Nothing beats a Satisfaction Jacksin IPA from Ale Asylum in Madison in a warm bar, on a cold winter night. Here's the complete article can be found here.
- Ale Asylum
- One Barrel Brewing
- House of Brews
- Capitol Brewery
- Lake LouieWisconsin Brewing
- Karben 4
- Vintage Brewing
- Great Dane Brewing
- Next Door Brewing
- Mobcraft
- Hop Haus Brewing
And there’s more. Madison is home to a fistful of illustrious brewpubs and restaurants with vast beer menus from all over the states, and the world. A few noteworthy examples:
- Brasserie V
- Malt House
- Dexter’s Pub
- Maduro
- The Old Fashioned
- Dotty Dumplings
- Topcat
- Coopers Tavern
And we can’t forget that Madison is the host city of a premier national beer tasting event, The Great Taste of the Midwest, a ticket more rare than UW vs Ohio on the fifty yard line.
You might ask, what does this have to do with business, other than the brewing business?
The answer: the presence of brew pubs tracks very closely with a city’s economic heath, and is part and parcel of other livability amenities, such as a strong arts scene, good schools and transportation, and good jobs.
What comes first, the amenities or the good jobs? No one can say for sure, they seem to be intertwined. But when you’re talking Tech, it’s inconceivable to imagine thousands of young IT and STEM graduates migrating to a city where they could only buy Bud Light.
What got me started on this was a great read in the March 2016 Atlantic Magazine, by James Fallows, entitled “How America is Putting Itself Back Together”. Fallows spent two years in flyover country, backwater towns, in the rustbelt, the south, all the places that have been written off. And he describes a fascinating process of renaissance. His “Eleven Signs that a city Will Succeed” is a blueprint. (Microbrews come in at #11).
Livability.com has Madison ranked #3, sweet!! We already know the quality of life is good here. In reading Fallows, I mentally compared Madison’s current state to his list of “things to look for”, such as as a strong library system, the presence of a research facility, strong public leaders, a real downtown. There is nothing missing here. Momentum is building with startups gaining ground in this town.
My favorite beer, you might ask? Nothing beats a Satisfaction Jacksin IPA from Ale Asylum in Madison in a warm bar, on a cold winter night. Here's the complete article can be found here.
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