Articulating Your Message to Potential Employees:
- What words describe your company and it's culture? Include VERY descriptive words in your job profiles. Examples below include:
- "Mats around the office encourage yoga breaks" OR "healthy snacks and drinks are available at anytime to keep employees energy up".
- "Looking to keep your coding skills current? We provide quarterly training to keep your technical chops up to snuff.
- Is your company relaxed or hyper-driven? Describe the energy level or better yet, show it through the use of a video or office tour.
- Do you socialize outside of work and have fun? Let them know it's not all about WORK!
- Do you allow time for employees to do volunteer work on company time? Potential employees love to know that there is a feel good community feel about your firm.
If you can put these words into a video, all the better! Millenials especially love to see a real life look inside your company. Use social media to share your stories, videos and other powerful images.
- Share videos of volunteers doing community work
- Post success stories from clients, whether in words or video
- Use testimonials from your employees which makes your culture more believable
- Broadcast all of this using social media of all flavors: Instagram, SnapChat, Facebook, LinkedIn, etc.
Company Evaluation Sites:
You've heard of them: Glassdoor.com, Vault.com, etc. Don't ignore these sites, they often tell you the truth, even if it hurts. If reviews are negative, then survey your employees and find out why. Take steps, even if very small to improve the situation. If your employees see that you care, they may change their reviews!
Examine your recruiting methods closely and take a fresh look at your "Company navel". You may be surprised at what you see, good or bad. Then take a time-out and work on your weaknesses to attract the best talent you can! In this competitive talent marketplace, you really have to treat any prospective candidate as YOUR CUSTOMER and make them want to come to work for you! How you interact with them as a candidate should reflect how you work with them as an employee.